1xBet’s Evgeniy Kiriushin: Embracing the fast-growing esports market
Whether you have embraced the well-publicised esports revolution, or remain cynical over its position as a sport, there is absolutely no doubting its growth as a wagering proposition, writes 1xBet’s Head of Business Development Evgeniy Kiriushin.
Just a decade ago few were thinking about esports, however now showing off websites across the world are willing to try this exciting and quickly developing sport.
There are extensive who remain cynical of esports and question if the name is actually justified, but even the most sceptical have to admit that whatever you call it, esports is within a group with the quickest growing sports on the market.
1xWager has always attempted to stay prior to the game by keeping up with the latest esports developments and advancements. We required our first wagers in November 2011, when the StarCraft sequel was one of the very most popular video games. Then, in Dec of the same yr, we started taking bets on Counter-Strike.
We got spent 18 months learning the new sport, exploring opportunities, assessing the risk, and looking at for unforeseen pitfalls. Eventually, we gained the knowledge we had a need to enter the marketplace with something which would swiftly become a frontrunner in the betting industry.
Our esports portfolio has since extended from two (StarCraft II and Counter-Strike) to five long lasting sports (with the addition of Dota 2, Group of Legends and Overwatch). We have even used this further for customers who cannot watch live streams by developing a product which is unrivalled among our competition – an information board for Counter-Strike and Dota 2.
The great thing about this sport is that alongside the greater mainstream video games, such as Counter Hit and Dota 2, there are lesser known games with a similarly dedicated fanbase. It’s because of this we often offer bets on Heroes of the Storm, WarCraft III, Hearthstone, Quake Champions, Call of Responsibility, and the old favorite, StarCraft: Brood War, a cult real-time strategy video game.
We likewise have FIFA simulators and fighting games such as Mortal Kombat. These games are included in tournaments and also have their own leagues, championships, legends and champions.
While others cling to basic market options, 1xBet has considered what esports customers are actually looking for. Games contain too many exciting and unexpected occasions to be reduced to simple “Team 1 To Get” or “Team 2 To Win” wagers.
Total frags? Of course. First Bloodstream? Absolutely! Round Winner? Most definitely! And these are simply a few from our standard group of marketplaces – we also have special wagers including player choices and person player records, to mention just a handful of examples.
As with traditional sports activities, unexpected player exchanges and last-minute exchanges take place in esports. And while bets on exchanges have grown to be commonplace in mainstream sports activities, they remain novel in esports. We have become one of the first companies to offer bets on transfers, even right down to semi-professional level, while we are prepared to extend the marketplace to include local competitions.
By just how, what perhaps you have heard about fantasy leagues? You have probably heard of fantasy football, but perhaps you have heard of fantasy esports? We are steadily developing in this direction and will continue steadily to do so. We’ve lots of interesting ideas waiting for you for our customers
Cyprus-based sports wagering company 1xBet has praised the impact of 1xPromo, a person devotion program which enables its customers to redeem reward points free of charge bets.
1xPromo, normally known as Promo Code Store, is completely visible to all or any 1xBet customers, with an equilibrium that automatically updates after every bet positioned http://1xbet-pt.top/ on the sportsbook.
The reward factors can be redeemed anytime for almost thirty different kinds of bets, which includes singles, accumulators, insured bets, sports bets, esports, financials and novelties.
Players must choose the amount of bonus points they need and click to ‘Get Code’, after which they may use this amount of points in the betslip as a substitute to real money.
Evgeniy Kiriushin, Head of Business Development for 1xBet, said: “We are doing everything to ensure our customers are happy and content with the services we offer.
“The Promo Code Store (1xPromo) was made after a thorough analysis of our customers’ needs, so that we are always in a position to give them the most profitable offers.”
1xPromo is also available to all white label partners of 1xBet, who earlier this month announced the signing of Andrea Pirlo as brand ambassador in a offer that will run throughout 2018.